A New Frontier in Anti-women Advertising…

P***Y can

So there I was, shopping at my local TESCOs with my friend Jess, toddling along the drinks aisle searching for the cheapest source of caffeine to get me through the hardships of university coursework and exams when SUDDENLY: A WILD MISOGYNIST ATTACKS!

Suddenly, staring me in the face among the Red Bull and Gatorade was a pretty white can cheekily named ‘P***y’. Assuming that a can bearing derogatory slurs for sexual body parts (and by far, the most recognisable, thanks to heteronormative porn) is too far even for advertisers, and possibly illegal, I pick up the can in disbelief.


  • Botanical Extracts per can:

Guarana, Siberian Ginseng, Milk Thistle, Gingko Biloba, Schizandra, Sarsaparilla.

  • Ingredients:

Sparkling Water, Sugar, White Grape Juice from Concentrate, Lime Juice from Concentrate, Natural Flavourings, Natural Caffeine (With Botanical Extracts)

  • Nutrition Information:

(Per 100ml) Energy 176kJ/41k1kcal Protein less than 0.1g, Carbohydrate 10.6g, Fat less than 0.1g

Join the fight for women’s survival: P***y will donate 5p for each can sold to Cancer Research UK. All money raised will go to Cancer Research UK’s life saving breast cancer resarch. This is not an endorsement of the product. Cancer research UK isa registered charity in England and Wales (1089464) and in Scotland (SC041666)

A refreshing sparkling Lychee and Grendadukka flavour juice drink made with 100% natural ingredients including botanical extracts and caffeine.

My webcam didn’t really handle the white shiny background very well, so, for the purposes of analysis, see above.

Now, in this writers opinion, the entire concept behind this drink is just beyond.  This is a drink clearly marketed at teenage girls, and young women. The colour scheme and the pretty silver decorations make that incredibly obvious, as well as the ‘all natural’ ingredients, because of course patriarchal society think only women should care about what they drink and eat.

But what’s with the name? P***Y? It seems to be that the company is trying to catch attention in the crassest most disgusting way possible, through casual objectification of women – where would one see a product boldly entitled TESTICLES or DICK or COCK trying to convince men that drinking it would be hip and trendy? It’s clearly objectification being passed off as being ‘progressive’ and ‘sex-positive’.

And while one might think ‘Oh yes! They’re supporting the destruction of breast cancer!’ that’s clearly a sham – 5p per 80-odd pence a can? Really, the entire charade is merely to deflect the obvious backlash from both Christians (Oh my gawddd how can they try and market such things to our poor innocent virginal pure babies!) and us (What the actual fuck Tescos, PUSSY???), by saying ‘Hey we’re doing a good thing!’

It’s great to know that pussies are now being used to sell products via name as well as in music videos and all over advertisements!

What do you guys think?

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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