Nissan ad is offensive, not much else

http://www.youtube.com/watch?v=saoMA39lh3U

Transcript after the jump.

What is this craptastic ad even about? It just feels like a bunch of offensiveness strung together.

“Model vs. Model.” Oh I get it, cause car model, and also women are like objects so haha no. Also drag is hot, that’s just a fact, some things can’t be argued. So now we get the dude in a bikini punchline right? Oh no, they couldn’t even follow through on the transmisogyny right because there’s a woman they definitely want us to think is cisgender. And then there’s some more objectifying. Yay.

I don’t think this ad’s doing men any favors either by suggesting selling them a car is as easy as: Drag joke! Boobs! Buy something!


Transcript:
Host dude: Drag. It’s the restraining force that acts on any moving body in the direction of free stream flow. It’s also when boys where lady things, and if that’s a boy well played sir.

So, uh, what happens if I put my hand in there?

Scientist dude: It invalidates the experiment, we’d be here all day.

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2 Comments

  1. Posted February 25, 2011 at 10:35 am | Permalink

    The “host dude” is portrayed by an actor named Brett Erlich, host of the new season of Infomania – a news parody program – and former co-host of the late Rotten Tomatoes Show on Current TV. He appeared in another Juke ad in which he does comic book deeds in a quest for donuts, but although this ad is not as blatantly offensive as the one above, it is clear that the car is being sold to young white men and not to the white woman shown immediately after he leans back smuggly in his chair and says “bang” or the African-Americans that he frightens and leaps over in slow-mo.

    Because I recognized him immediately, as someone whose work I (generally) enjoy, not only do I want to complain to Nissan about the idiocy of the above ad, but I want to complain to the actor for helping to perpetuate sexism, heterosexism, and objectifying half of the population for the profit of the other half. Granted, the actor’s job is to do what is in the script, but at what point does an actor pass up the script and the money? A little bit of sexism here, a little racism there, money in my pocket…

    For that matter, when a company puts out an ad like this, do they not expect to hear complaints? And if complaints were lodged, would the people who made the ad understand and pull it? Is it worth complaining if only one or two do it?

  2. Posted February 25, 2011 at 11:45 am | Permalink

    I’ve been looking for a new car and had been considering the Juke until my boyfriend told me about these ads.

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