Nissan ad is offensive, not much else

http://www.youtube.com/watch?v=saoMA39lh3U

Transcript after the jump.

What is this craptastic ad even about? It just feels like a bunch of offensiveness strung together.

“Model vs. Model.” Oh I get it, cause car model, and also women are like objects so haha no. Also drag is hot, that’s just a fact, some things can’t be argued. So now we get the dude in a bikini punchline right? Oh no, they couldn’t even follow through on the transmisogyny right because there’s a woman they definitely want us to think is cisgender. And then there’s some more objectifying. Yay.

I don’t think this ad’s doing men any favors either by suggesting selling them a car is as easy as: Drag joke! Boobs! Buy something!


Transcript:
Host dude: Drag. It’s the restraining force that acts on any moving body in the direction of free stream flow. It’s also when boys where lady things, and if that’s a boy well played sir.

So, uh, what happens if I put my hand in there?

Scientist dude: It invalidates the experiment, we’d be here all day.

Boston, MA

Jos Truitt is Executive Director of Development at Feministing. She joined the team in July 2009, became an Editor in August 2011, and Executive Director in September 2013. She writes about a range of topics including transgender issues, abortion access, and media representation. Jos first got involved with organizing when she led a walk out against the Iraq war at her high school, the Boston Arts Academy. She was introduced to the reproductive justice movement while at Hampshire College, where she organized the Civil Liberties and Public Policy Program’s annual reproductive justice conference. She has worked on the National Abortion Federation’s hotline, was a Field Organizer at Choice USA, and has volunteered as a Pro-Choice Clinic Escort. Jos has written for publications including The Guardian, Bilerico, RH Reality Check, Metro Weekly, and the Columbia Journalism Review. She has spoken and trained at numerous national conferences and college campuses about trans issues, reproductive justice, blogging, feminism, and grassroots organizing. Jos completed her MFA in Printmaking at the San Francisco Art Institute in Spring 2013. In her "spare time" she likes to bake and work on projects about mermaids.

Jos Truitt is an Executive Director of Feministing in charge of Development.

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  • http://feministing.com/members/oenon/ oenon

    The “host dude” is portrayed by an actor named Brett Erlich, host of the new season of Infomania – a news parody program – and former co-host of the late Rotten Tomatoes Show on Current TV. He appeared in another Juke ad in which he does comic book deeds in a quest for donuts, but although this ad is not as blatantly offensive as the one above, it is clear that the car is being sold to young white men and not to the white woman shown immediately after he leans back smuggly in his chair and says “bang” or the African-Americans that he frightens and leaps over in slow-mo.

    Because I recognized him immediately, as someone whose work I (generally) enjoy, not only do I want to complain to Nissan about the idiocy of the above ad, but I want to complain to the actor for helping to perpetuate sexism, heterosexism, and objectifying half of the population for the profit of the other half. Granted, the actor’s job is to do what is in the script, but at what point does an actor pass up the script and the money? A little bit of sexism here, a little racism there, money in my pocket…

    For that matter, when a company puts out an ad like this, do they not expect to hear complaints? And if complaints were lodged, would the people who made the ad understand and pull it? Is it worth complaining if only one or two do it?

  • http://feministing.com/members/laodamia/ laodamia

    I’ve been looking for a new car and had been considering the Juke until my boyfriend told me about these ads.