Geraldine Doyle, inspiration for ‘We Can Do It’ poster, dies

Geraldine Doyle, the woman believed to be the inspiration for the ‘We Can Do It’ poster, passed away last Thursday at the age of 86.

We Can Do It over the picture of a woman flexing her bicep

Geraldine was working in a factory as a metal presser during World War II. The woman in the poster is now commonly assumed to be Rosie the Riveter (a symbol of female factory workers during the World Wars), although that was not the intent of the original designer.

The poster was embraced by the US feminist movement in the 1980s and remains an iconic symbol of our movement.

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One Comment

  1. Posted January 3, 2011 at 7:51 pm | Permalink

    It is cool she lived that long. I have always loved that poster.

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