I like it when you pick up your purse and do something.

man in suit with pink purse around neckSarah likes it on the floor. Maya likes in on the banister.

Apparently my mom likes it on the kitchen counter.

I really like it when you don’t put down your purse at all. I like it when you donate directly to research.Or when you run a 5K for the cure or when you tell me about the amazing survivors you know.

Awareness is great; action is best.

I find this whole vague viral awareness campaign genuinely problematic. If you don’t know what I’m talking about go check your Facebook feed.  Last year an anonymous Facebook user sent out a message attempting to raise awareness about Breast Cancer by asking women to volunteer the color of their bra on their Facebook status. This year women are encouraged to post where they like to put their hand bag.

Okay first off, what a mundane idea? Where do I like to put my purse? What if I don’t carry a purse everyday? I’m a student and I generally carry a backpack. Second what does this have to do with breast cancer awareness, at all?

This is totally exclusive to women who don’t carry a purse and men. Most men don’t carry purses, most men don’t get breast cacner. But some do! Either way they are surely just as interested in generating awareness since their wives, daughter or mother might be has battled against this awful disease.

My biggest issue is that this meme encourages women to make provocative statements or innuendos about an otherwise totally innocuous action. I fear that people are not thinking when they post and they are likely to receive unwanted comments that could potentially lead to sexual harassment. Most of the people are doing this because it fun or funny but they aren’t doing anything more. They’re not thinking about the implications of their statement. They’re not doing a self-exam which is likely to lead to early breast cancer detection. They’re not funding research which can lead to a cure.

What are they doing? Objectifying themselves, being mindless, sheepish and ignoring reality all in the name of “awareness”.

Pink washing at its worse this of year. So just take second and ask yourself is this really raising awareness, is it doing anything?

I propose that instead you post where you like to do you breast self-exam and how often.

I like to do it in the shower, at least once a month.

Where do you like to do it? How often?

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