Levi’s Curve ID: Once more, without irony

From Levi’s comes this TV commercial, made, I believe, completely without irony. It’s about how Levi’s Curve ID jeans are “about shape, not size.” Which is why they made the commercial with three model-sized, model-shaped women.

Extra bonus: Totally uncalled for symbolic violence against women!

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  1. Posted August 27, 2010 at 10:38 am | Permalink

    This commercial isn’t just offensive, it is also bizarre. Reminds me a bit of a scene in Stanley Kubrick’s Killer’s Kiss.

  2. Posted August 27, 2010 at 3:34 pm | Permalink

    I find commercials like this really frustrating. I mean, it’s great that the idea that a clothing company markets to different shapes and sizes might sell. I feel like it’s a teeny tiny step in the right direction, because if the idea of diversity sells, then maybe one day actual diversity in body shape and size will be accepted and embraced. But really, teeny tiny is just way too small, and it’s pretty shitty to claim to represent diversity and then totally ignore all but a sliver of the population.

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