Urban Outfitters “Eat Less” shirt removed from website but still in stores

A thin white woman in a gray tshirt that reads Eat LessVanessa posted last week about Urban Outfitters oh-so-clever father/daughter purity shirt. Because that wasn’t enough sexism for their t-shirt department, the company is also currently selling a shirt that says simply “Eat Less.”

After protest the pro-anorexia shirt has reportedly been pulled from the company’s website. But apparently Urban Outfitters is still selling the shirts in stores.

I really don’t care if “Eat Less” is supposed to be a “joke.” Anorexia and the widespread social pressure for women to be thin by starving ourselves is no laughing matter. This t-shirt doesn’t rise above the cacophony of dangerous images and messages about food – it’s just another harmful product from a company whose advertising is always promoting thin bodies as ideal.

Public outcry has clearly had an impact if the product’s been removed from Urban Outfitters’ website. You can find plenty of ways to take action and continue this momentum via this Facebook group.

Boston, MA

Jos Truitt is Executive Director of Development at Feministing. She joined the team in July 2009, became an Editor in August 2011, and Executive Director in September 2013. She writes about a range of topics including transgender issues, abortion access, and media representation. Jos first got involved with organizing when she led a walk out against the Iraq war at her high school, the Boston Arts Academy. She was introduced to the reproductive justice movement while at Hampshire College, where she organized the Civil Liberties and Public Policy Program’s annual reproductive justice conference. She has worked on the National Abortion Federation’s hotline, was a Field Organizer at Choice USA, and has volunteered as a Pro-Choice Clinic Escort. Jos has written for publications including The Guardian, Bilerico, RH Reality Check, Metro Weekly, and the Columbia Journalism Review. She has spoken and trained at numerous national conferences and college campuses about trans issues, reproductive justice, blogging, feminism, and grassroots organizing. Jos completed her MFA in Printmaking at the San Francisco Art Institute in Spring 2013. In her "spare time" she likes to bake and work on projects about mermaids.

Jos Truitt is an Executive Director of Feministing in charge of Development.

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