What’s the deal with boobquake?

Some of you may have been following the discussion around Boobquake, which is happening today, along with Brainquake, a oppositional action. About Boobquake:
From Amanda:

The idea started because an Iranian cleric blamed “immodest” women for the frequent earthquakes in Iran. Jen suggested that this cleric’s hypothesis be tested by American women choosing to wear something immodest on Monday, starting with Jen’s promise to wear her most cleavage-flashing shirt.

Amanda continues:

Unfortunately, a cute joke like this quickly devolved into exactly what you’d imagine, complete with drooling morons acting creepily titillated in a way that makes you wonder if they’ve ever seen a woman naked in the 20-30 years that have passed since they went through puberty.

If you want proof that Amanda is right, check out the facebook page.
Jen at Blag Hag tries to respond to some of the criticism of the event:

I just want to apologize if this comes off as demeaning toward women. To be honest, it started as silly joke that I hurriedly fired off since I was about to miss the beginning of House. I never thought it would get the attention it did. If I would have known, I would have spent more time being careful about my wording.
That being said, I don’t think the event is completely contrary to feminist ideals. I’m asking women to wear their most “immodest” outfit that they already would wear, but to coordinate it all on the same day for the sake of the experiment. Heck, just showing an ankle would be considered immodest by some people. I don’t want to force people out of their comfort zones, because I believe women have the right to choose how they want to dress. Please don’t pressure women to participate if they don’t want to. If men ogle, that’s the fault of the men, not me for dressing how I like. If I want to a show a little cleavage or joke about my boobs, that’s my prerogative.
I also hate the ideal of “big boobs are always better!” The cleavage joke was just a result of me personally having cleavage, and that being my choice of immodesty. And I thought “boobquake” just sounded funny. Really, it’s not supposed to be serious activism that is going to revolutionize women’s rights, but just a bit of fun juvenile humor. I’m a firm believer that when someone says something so stupid and hateful, serious discourse isn’t going to accomplish anything – sometimes light-hearted mockery is worthwhile.
Anyway, I’m not forcing anyone to agree with me. Maybe I am failing at Feminism 101, or maybe I’m just taking a different approach.

I think both actions are quite silly, and miss the mark of cultural relevance by centering this around an American context, when it was a comment made by an Iranian leader. But I also don’t feel the need to get so up in arms about either event.
What do you all think?