CBS collaborated with Focus on the Family on anti-choice Superbowl ad

I’m sure you’re well aware of the controversy over CBS’ decision to run an anti-choice during the Superbowl. After all, blogs are writing about it non-stop and women’s organizations from NOW to the Women’s Media Center are organizing against it. 

What you may not know, however, is that CBS has been working with Focus on the Family for months on creating the ad.

Dana Goldstein at The Daily Beast has the story:

“There were discussions about the specific wording of the spot,” said Gary Schneeberger, spokesperson for Focus on the Family. “And we came to a compromise. To an agreement.” Schneeberger declined to comment on exactly how CBS changed the ad’s message.

…”We’ve worked with [CBS] almost since the beginning,” Schneeberger added. “Our senior vice presidents talked to CBS executives throughout the process. It was a very cordial, very professional, fruitful relationship.”

CBS declined to comment on the details of its work with Focus on the Family on the Tebow ad, but said such cooperation is not unusual. Abortion rights advocates see it differently. If CBS did vet scripts for the ad, the cooperation is “appalling,” said Terry O’Neill, president of the National Organization for Women.

So not only is CBS running the ad, they’re helping anti-choicers refine their message and vet scripts?!  I wonder how many other of their advertisers get such personal attention.

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