Your wife needs to be pretty but you don’t!

I just wanted to vent about these stupid Hydroxytone commercials where these men are all oooing and ahhhing about how they just can’t believe how young their wives look since they started using Hydroxytone face cream. Why, it’s like they have their hot old wives back!!!! Of course, the men still have gray hair and crows feet and pot bellies but that’s okay…….as long as their wives keep themselves up to par he won’t have to go out and cheat, right??
This shit just always unnerves me. It’s the same with all the anti-aging stuff directed almost exclusively at women. Sadly, most women won’t even stop to reflect on why THEY are the ones always targeted by these ads…..yes, they are the primary consumers, but why? Could it be because the media is always reinforcing the idea that it is OUR looks that matter most of all, that our looks matter more than anything else about us and certainly our looks matter more than the looks of men do.
I have kept my looks and my figure…..for me just as much as for my partner. He has done the same. It’s just the outside pressure and constantly propping up of these hurtful double standards and the sense of obligation it instills among women and the entitlement it promotes in men that pisses me off.