iSexism

There’s a new iPhone App for the Tucker Max types who think that hooking up with women is a matter of having the right height of popped collar and tired pick-up line. It’s called “Amp Up Before You Score,” and it’s made by PepsiCo. In short, it gives men pickup lines and strategies to use with a variety of specific types of women (women’s studies major, by the way, is a category), and a bulletin board to brag about their “scores.” More on this brodude blasphemy:

Hortense, over at Jezebel, had this gem on the topic:

It’s going to be so easy to score with AMP energy drink on your breath and a list of incredibly generic “types” in your pocket. All you need is a fresh Ed Hardy shirt and a spritz of Axe body spray and you are good to go! There’s a reason why I go after bro culture as often as I do: things like this, which are completely unacceptable and ridiculously offensive. This is a program sponsored by a major corporation that encourages men to look at women as objects to be won, used, and tossed away after a “victory” is obtained, and the more normalized things like this become, the worse off we’re all going to be.

Pepsi, perhaps recognizing that they are pissing off a lot of ladies and some enlightened fellas, tweeted this on Tuesday: “We apologize if it’s in bad taste & appreciate [your] feedback.” Mmm…doesn’t feel like much of an effort, does it? Feel free to give the national HQ a call and tell ‘em what you think: (914) 253-2000.
In other iSexism, check out this app that assumes tween girls want nothing more than to memorize outfits while watching inane flirting. Ugh.
Thanks to Jesse and Jezebel, and many others, for the heads up.

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