Carl’s Jr. seeks “Hot Chicks Eating Burgers” on craigslist

Samhita linked to this campaign briefly last week, but we’ve got more to say about this.

That’s right, folks. A reader alerted us to this craigslist ad casting call from Carl’s Jr. and Hardee’s burgers telling women that they could win $1,000 and a trip to Vegas if they submit a video of themselves eating one of their burgers and is “hot” enough for their marketing campaign.
Between Burger King’s recent sick tactics and Carl’s Jr. history of substituting women as meat in their ads, I don’t think I’ll be eating a burger for quite some time.
Carl’s Jr.’s tagline is literally “More than just a piece of meat.” So let’s send them an email letting them know what that actually means to us. Or perhaps we can think of a good counter-campaign by sending them videos of what we really think of Carl’s Jr. Any bright ideas?
Via Eat Me Daily.
UPDATE: It looks like the craigslist ad has been taken down. Woot! The contest, however, still exists.