By Vanessa • 14 years ago

New campaign has “eye tracker” on how domestic violence goes unseen


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Amnesty International has released a pretty high-tech public awareness campaign against domestic violence: in bus shelters, the poster has an “eye tracker,” making the image change from a seemingly happy couple (if you’re looking directly at it) to an image of violence when you look away.
The text on the ad says, “It happens when nobody is watching.” Thoughts?
h/t to Shara.

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