Kudos to Rockler

I’m a woodworker, which means most of the ads and magazines I read related to my hobby are aimed at men.  I happen to be a man, as are most of the woodworkers I know, so maybe this is natural.  Still, every once in a while, I see something that bucks that trend and makes me smile. 

This Mother’s Day ad from Rockler (a woodworking store) is one of those things.  The text of the ad reads, "This year, get Mom something special — like this all-purpose mini lathe! Great for making custom pens, plates and bowls and more, it’s the perfect gift for the beginning wood turner."

Rockler’s CEO is a woman, and they’re a corporate sponsor the organization Women in Woodworking, so this isn’t exactly a surprise, but it’s still nice to see.