By Vanessa • 15 years ago

Fat shaming by way of bus stops


Via Womanist Musings, I find myself speechless.
Located in the Netherlands, Fitness First took it upon themselves to use a different approach to marketing their clubs - public shaming. When someone sits on a bench to rest while waiting for the bus, the ad literally shows the person’s weight in red numbers for the world to see. I second Renee’s thoughts.

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