Palin’s Appearance

I know, more Sarah Palin?
But this article blames her appearance for John McCain’s loss in the election.
Oh yes.
“It wasn’t her appearance per se” that soured people on Palin, Heflick said in an interview. “It was the effect her appearance had on their perception of her competence and humanity. Those variables made people less likely to vote for her.”…
Here’s the rest of the article.
I find this interesting…and a little ridiculous. What are your thoughts?