Frito Lay Off


The Frito Lay chip company has just launched a disastrous new campaign to try to get women to start snacking on chips as much as their male counterparts. Faced with dropping sales, they employed some neurologists to tell them what sort of kooky advertising would get inside of those tiny lady brains. The New York Times reports:

Juniper Park used neuromarketing in a slightly different way. Ms. Nykoliation began by researching how women’s brains compared with men’s, so the firm could adjust the marketing accordingly. Her research suggested that the communication center in women’s brains was more developed, leading her to infer that women could process ads with more complexity and more pieces of information. A memory and emotional center, the hippocampus, was proportionally larger in women, so Ms. Nykoliation concluded that women would look for characters they could empathize with.

Which apparently translates into women obsessing over the size of their thighs, melting into little animated piles of tears over random dudes, using words like “cankle,” and being generally super stressed out.
For the vomit worthy results, go here. I warn you, a gag bag is totally necessary.
Thanks to Beth for the heads up.

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