Women’s Pit hair is unnatural, eh Boost?

I’m sure quite a few people have seen this commercial, but I wanted to talk about it regardless:

This ad bugs me for a couple reasons.

1. Men’s armpit hair does not grow that long, why would a woman’s? It kind of reminds me of the movie Without a Paddle (specifically @ 1:20) and how women’s body hair, when we allow ourselves to have it, is greatly exaggerated in the media. Because we’re supposed to be hair free, otherwise we’re masculine. *rolls eyes*

2. According to Boost mobile, women having arm pit hair is unnatural. Um, what? Actually, altering your body from it’s natural state makes it unnatural, so technically, when women shave off body hair, THAT is unnatural. Not that that’s bad, I shave body hair off myself, because I prefer certain parts of my body to be hairless. But technically speaking, shaving is "unnatural."

3. Also, according to Boost mobile, women having arm pit hair is "wrong" judging from the last few seconds when they plug their ad and claim that it is "un’wronged."

Screw you Boost Mobile. Women having arm pit hair, or body hair in general is not unnatural or wrong. It’s no different from men having body hair. Screw you for enforcing gender stereotypes and body issues.

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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