Possibly The Dumbest Product Ever Marketed Toward Women

Recently I’ve been seeing commercials for a product called Easy Curves that can supposedly increase breast size and shape through exercise. I can’t help but wonder just how stupid these people think women are.
Anyone else hearing the infamous “You must improve your bust!” chant? Easy Curves is essentially the same motion as the accompanying exercise but much more technologically advanced:

“Developed by a woman, the Easy Curves’ patented dual-direction resistance produces resistance when you push in and resistance when you pull out… sculpting a beautiful bustline through a full range of motion, to lift, firm and enlarge in just 5 minutes a day.”

Whoa, resistance produces resistance? I never would have guessed. And of course we can trust it because it’s developed by a woman! It’s even pink!
While it’s true that chest muscles can be excercised and strengthened, breast tissue is not muscle. I’m no doctor, but I’m pretty sure there’s nothing short of surgery that can alter this sort of tissue. The TV commercial claims to see it working (and it makes this explicitly clear through all the close-ups) but it’s obvious that flexing your chest and pushing in your arms will push your breasts together and make them look larger.
As for the five-minutes a day thing, that’s just ridiculous. You can’t change anything by exercising that little. Of course, they try to remove our doubts by saying that this product is university tested and scientifically proven just like every commercial for diet pills that don’t work. As Carl Sagan said, “Extraordinary claims require extraordinary evidence.” This just doesn’t cut it.
The site and the commercial are pretty hilarious though. The main page has animated GIF images of a woman using the product and of breasts inflating like balloons and, as always, the site is excessively covered in pink.
This product is just pathetic and insulting but, sadly, I think that a lot of women and girls will buy into it. Young girls and women who haven’t been very well exposed to things like skepticism, critical thinking and feminism may be drawn in. Even some who have may be so desperate to fit the “ideal” that they might buy it. While it’s somewhat benign and absurd, it makes me angry that they would try to sell something so clearly useless to women and sad that some might actually trust their claims.