Vintage Sexism: Heinz soup or a beating edition

This seems too insane to be real. (Click here for larger image)
Via copyranter, we find this old ad for Heinz soup that starts with:

“The things women have to put up with. Most husbands, nowadays, have stopped beating their wives, but what can be more agonizing to a sensitive soul than a man’s boredom at meals. Yet, lady, there must be a reason. If your cooking and not your conversation is monotonous, that’s easily fixed.”

Just cook up some nice soup for your man to keep him preoccupied, because you wouldn’t want to make him bored, would you, lady??
Totally. Speechless.