Planned Parenthood banks from anti-Palin peeps

Remember the viral email campaign supporting Planned Parenthood by donating in Sarah Palin’s name that community blogger ease_e covered not too long ago? Well, it looks like it was quite a success:

The message, which began circulating widely on the Internet last week, had one more instruction: request that the personalized thank-you card from Planned Parenthood be sent to Ms. Palin, the Republican vice-presidential nominee and a vocal opponent of abortion, at the McCain-Palin campaign headquarters in Virginia.
So far, the scheme seems to be getting a strong response. As of Friday, Planned Parenthood had taken in $802,678 in donations from 31,313 people, said a spokesman for the organization, Tait Sye. More than two-thirds of the individuals are first-time donors to Planned Parenthood, Mr. Sye said, and money came in from all 50 states.

Some thought this was actually counter-productive. What are your thoughts? I find it really interesting that more than two-thirds of the donors had never donated to Planned Parenthood before. And while this wasn’t a campaign of Planned Parenthood’s and despite your possibly adverse feelings about it, the concept itself has the kind of clever wit that mobilized people to act. We should learn from this.
Planned Parenthood is sending out the thank you cards this week. In the meantime, they have a take action component to send Palin a letter telling her that she’s not your candidate.

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