via Renee comes the latest PETA nekkid-lady ad, featuring U.S. Olympic swimmer Amanda Beard:
The argument against this ad is not that Amanda Beard is being exploited. The issue here is that once again PETA is employing the tired old tactic of using a conventionally beautiful woman with conventionally “perfect” body, posed naked or nearly naked, to call for animal rights. But the thing I hate most about this particular PETA propaganda is that it takes what should be a message of empowerment, Love-Your-Body-style, and turns it into yet another affirmation of the female ideal. As Renee puts it, “It seems that they respect the rights of animals far more than they respect women. Consider that they don’t use images of male nudes, nor do they use images of women with varying body sizes.”
As you’ll recall, PETA has defended this advertising strategy with the weak response that “sex sells.” It’s an excuse I expect from Axe and Maxim, but not from a movement that is supposedly about justice.
Oh, and we’re not done yet! From Debbie at Bitch (via Vegans of Color) comes the horrifying news that PETA now wants to advertise on the border fence between the U.S. and Mexico.
While many view the contentious border fence as a government fiasco, an animal rights group sees a rare opportunity.
People for the Ethical Treatment of Animals plans today to announce an unusual marketing pitch to the U.S. government: Rent us space on the fence for billboards warning illegal border crossers there is more to fear than the Border Patrol.
The billboards, in English and Spanish, would offer the caution: “If the Border Patrol Doesn’t Get You, the Chicken and Burgers Will — Go Vegan.“
WTF?! I have no words. This is so fucked-up, even for PETA.