Vancouver moms have “nurse-in” in H&M

Dozens of breast-feeding women packed themselves into a Vancouver H&M last week to protest the store, where employees recently told a mom that breastfeeding was against H&M policy because it might offend other customers.

Just after noon the trendy clothing store in a downtown mall was filled with a sea of nursing moms, strollers, toddlers, dads and others who turned out to make a political point.
“It is normal. It is not obscene. It is every baby’s need to have food and be nourished and nurtured,” said Veronika Polanska as she rallied the moms to publicly feed their babies.
…”I don’t want to live a world or city where that’s acceptable to shun women for breastfeeding,” said nursing mum Sonia Tilley-Strobel.

H&M corporate spokesperson Laura Shankland came to the protest to smooth things over: “We apologize. And it seems to be a miscommunication and a misunderstanding. Our policy is to allow breastfeeding nursing mothers to breastfeed or express milk freely in our stores.”
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Join the Conversation

  • Cassandra

    I used to work near the H&M at the Eaton Centre in Toronto, and more than once I had moms come to the fitting rooms asking me if they could breastfeed in our store because they were told they were not allowed in H&M.
    I was never aware of any policy at our store, so I always said, “Sure! Go ahead!”
    I’m so glad babies may be fed the food they need, and I’m so glad women are no longer being shamed for providing their children with what they need and showing the part of their body which does that.

  • tealy

    It never ceases to amaze me how many women (who claim to be feminists, even!) still think breastfeeding has anything to do with modesty, discretion or politeness.

  • Marie Carter

    I loved your article. I am part of the Vancouver community and I know they would love to read it.
    In their news page you can submit news either as an article or as a RSS feed. Keep up the great work!

  • sunzheng