American Apparel creates helpful soap “how-to”

American Apparel, who puts out some of the classiest ads around, is apparently now selling soap. And in case you’re not sure how to wash yourself, the site has an instructional video of a nekkid tousled hair lady to help you along. Blech.
On the upside, at least this will encourage some hipsters to clean themselves. Maybe.
Thanks to Sarah for the tip.

and tagged , , . Bookmark the permalink. Both comments and trackbacks are currently closed.

24 Comments

  1. delilah fantastic
    Posted July 30, 2008 at 1:00 pm | Permalink

    Damn it, is there anything Dov Charney & co *can’t* make sleazy?

  2. erinelizabeth
    Posted July 30, 2008 at 1:07 pm | Permalink

    Ugh. I saw a cute top on the metro today and thought it looked like American Apparel. Then I thought, “Well, I guess I won’t be buying it, then.”

  3. TheSoyMilkConspiracy
    Posted July 30, 2008 at 1:27 pm | Permalink

    $15!!!!!!???
    You can buy that shit at Trader Joe’s or Whole Foods or practically anywhere else for, like, 5 bucks. Jeez.

  4. Christel
    Posted July 30, 2008 at 1:28 pm | Permalink

    I like that soap (it’s chemical free), but it’s definitely not American Apparel’s invention. Between that store and Vice Magazine, there’s quite the trend in relying heavily on the subordination of women to perpetuate supposedly progressive ideas. And a whole cohort of young people, i.e. hipsters is just captivated by it.

  5. biancamarissa
    Posted July 30, 2008 at 2:23 pm | Permalink

    Ok, I watched the video. Wow, her right shoulder must have been really dirty.

  6. rileystclair
    Posted July 30, 2008 at 3:46 pm | Permalink

    “Damn it, is there anything Dov Charney & co *can’t* make sleazy?”
    i heard they’re working on puppies and apple pie already, so you should have your answer soon!

  7. Posted July 30, 2008 at 4:50 pm | Permalink

    AA is going way too far! They really don’t need a video for this, please!
    I have been using this soap for years and I get it much cheaper at a local health food store than AA sells it for.

  8. emmy
    Posted July 30, 2008 at 6:07 pm | Permalink

    I’m with TheSoyMilkCOnspiracy on this. Bronner’s magic liquid soap is actually a great product. But you can get it at your local market for $4-5. No need to order it from AA.

  9. HillGirl
    Posted July 30, 2008 at 7:53 pm | Permalink

    I actually own that soap. Been using it for some time and didn’t need a stupid video to show me how. I don’t get who they are trying to appeal to.

  10. notmargaret
    Posted July 30, 2008 at 11:03 pm | Permalink

    so THAT’S how you use soap. thanks, American Apparel!
    any excuse to put a naked chick on their site, I guess. and charge a huge markup on an otherwise cheap product.

  11. aniri
    Posted July 31, 2008 at 12:08 am | Permalink

    I love Dr. Bronner’s soap. I use it for everything. This video is so stupid! I can’t even find an intelligent way to break down just how stupid it is.

  12. clementine
    Posted July 31, 2008 at 1:49 am | Permalink

    i don’t know. this video is ridiculous and sexual harassament is completely unacceptable but i just can’t bring myself to hate american apparel all that deeply. i can’t afford to buy handmade clothes from local designers or break the bank on other brands of organic humane clothing. american apparel let’s me dress the way that i like, put my own spin on things, and without feeling sick about what’s happening to the children in the sweatshop that produced it. when i buy american apparel i know where my clothes are coming from and how they are made and i feel a lot better buying them than i do at other chain stores. and honestly i really don’t mind their ads. yeah they’re on the raunchy side but they don’t appear to be airbrushed and those girls look more “real” than anything i see in major ads anywhere. hands down. Mr. Charney has done some unnacceptable things and i’m totally willing to call him out on that, but i don’t think it’ll stop me from buying american apparel. but to each her own.
    oh, and i though the blip at the end of this post from jessica was unnecessary. it kind of threw me off. i really don’t want to get into a rant on my feelings about hygiene right now though.

  13. clementine
    Posted July 31, 2008 at 1:50 am | Permalink

    biancamarissa, that was a good one. i laughed.

  14. clementine
    Posted July 31, 2008 at 1:51 am | Permalink

    biancamarissa, that was a good one. i laughed.

  15. clementine
    Posted July 31, 2008 at 1:51 am | Permalink

    biancamarissa, that was a good one. i laughed.

  16. nnylannaihr
    Posted July 31, 2008 at 8:35 am | Permalink

    All I can say is UGH. I am constantly conflicted on whether or not to buy from AA. I hate their ads (although it is a good point that they do look like real girls and don’t appear to be airbrushed) but the fit of their tees are just too good. It’s hard for me to find good tees ANYWHERE! Is there any perfect company out there that makes their clothes in the US, without the use of sweatshops, doesn’t rely on exploiting women’s bodies, AND actually has a good fit?! ARG.

  17. tps12
    Posted July 31, 2008 at 10:24 am | Permalink

    To the people who are conflicted about patronizing American Apparel because they like the clothes but don’t want to give the company money, might I suggest shoplifting. I believe they have a corporate policy against interfering with shoplifters.

  18. talon23
    Posted July 31, 2008 at 1:26 pm | Permalink

    I’m sorry, real girls? I have yet to see a girl over 100 pounds and looking like she wasn’t date-rate-drugged in any of their photographs. I’m not saying we should all go out and patronize walmart, but isn’t there an alternative to the company that has made their name by imitating child porn?

  19. _Maeowin_
    Posted July 31, 2008 at 1:48 pm | Permalink

    ok.. 1) This _32oz_ bottle of _organic_ soap can be found elsewhere for _$5_?? puh-lease, my 30oz bottle of JASON is like $12
    2) I also like AA clothing (i like what clementine said), not their ads, i would definitely rather they have a man version of the ad or just nothing at all. I can understand how the video came about.. they have instructional videos for some of their clothing, someone probably thought it would be cute (barf) to do this.
    3) Shoplifting? really? the store i go to has a sign next to the fitting rooms that says “shoplifters will be prosecuted to the fullest extent of the law.” And anyone who works/worked retail knows that associates cant interfere (like jump a thieving customer), you can only make the shoplifter feel uncomfortable by greeting them talking to them, trying to assist them.

  20. idiolect
    Posted August 1, 2008 at 3:06 am | Permalink

    I wonder if Dr. Bronner’s actually knows about and okayed this video? While this is totally par for the course for AA, this doesn’t seem like something Dr. Bronner’s would sign off on…?

  21. Halo
    Posted August 1, 2008 at 5:45 pm | Permalink

    I like Bronners (dammit, no making the crazy guy soap look bad, AA)!
    I like the crazy stuff written all over the bottles. It rocks.

  22. brottlet
    Posted August 4, 2008 at 12:07 pm | Permalink

    Dr. Bronner actually does his own instructional video about how to use his soap. He is stripped to the waist and actually washing himself, not just his shoulder. He also has a really friggin’ cool accent. If AA needed an instructional video, why turn to the naked chick in the shower instead of the expert?

  23. brottlet
    Posted August 4, 2008 at 12:09 pm | Permalink

    Dr. Bronner actually does his own instructional video about how to use his soap. He is stripped to the waist and actually washing himself, not just his shoulder.

  24. brottlet
    Posted August 4, 2008 at 12:11 pm | Permalink

    Bronner has his own instructional video for how to use his soap. He is stripped to the waist and actually washing himself, not just his shoulder. So, AA, why did you turn to the naked chick in the shower for your expert?

Feministing In Your Inbox

Sign up for our Newsletter to stay in touch with Feministing
and receive regular updates and exclusive content.

200 queries. 1.137 seconds