Marketing to stalkers

Apparently LG is trying to appeal to dudes who like to use their cellphone as a stalking device. (How convenient! A phone for men who don’t want to bother with Maxim’s DIY stalker tips.) Engaget calls this ad “creepy” and “early-90s softcore voodoo porn.” I say it’s stalkerrific:

Ugh. Hey, buddy! That’s your mom calling to remind you that stalking is illegal. Real women don’t appreciate strange dudes standing outside their window and recording them on a cameraphone.
(Thanks to Courtney’s pal Christopher for the link.)

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55 Comments

  1. ellestar
    Posted June 18, 2008 at 4:46 pm | Permalink

    Eeeewwww!

  2. Posted June 18, 2008 at 4:50 pm | Permalink

    1)100% CreepJob
    2)I’m so tired of advertising only appealing to men (and in a very stereotypical way, as in defining “masculine” as “perverted violent predator”). I make money and I spend it, in fact I currently happen to have an LG phone. So what’s with advertisers making me invisible? Am I supposed to run to buy an LG after seeing this ad?

  3. ShelbyWoo
    Posted June 18, 2008 at 4:59 pm | Permalink

    Double eeewwwww!

  4. char2882
    Posted June 18, 2008 at 5:02 pm | Permalink

    Do you have information about how we can write a letter or e-mail of complaint about this?

  5. UCLAbodyimage
    Posted June 18, 2008 at 5:06 pm | Permalink

    Who has a sprinkler in their bedroom?

  6. catspaw
    Posted June 18, 2008 at 5:10 pm | Permalink

    Completely creepy! Who thought this was a sexy ad idea?

  7. Robos A Go Go
    Posted June 18, 2008 at 5:10 pm | Permalink

    As soon as he started smoking that cigar and the sprinklers went off, my mind went beyond disgust to sheer confusion.
    How could so many people okay this ad without a single thought to how it would actually look?
    I mean, it makes me want to get extra locks for my door and thicker curtains, not a new cell phone.

  8. kylljoi
    Posted June 18, 2008 at 5:11 pm | Permalink

    please tell me that this is a joke!

  9. Posted June 18, 2008 at 5:11 pm | Permalink

    what the fuck?

  10. jpkitty
    Posted June 18, 2008 at 5:15 pm | Permalink

    I couldn’t watch the whole thing. It was way too creepy.

  11. nosillysally
    Posted June 18, 2008 at 5:17 pm | Permalink

    Oh geez. I love how women are free zoo exhibits for desperate losers. I’d give them something to look at. haha

  12. nosillysally
    Posted June 18, 2008 at 5:21 pm | Permalink

    Recipe for sexual harrassment. Put that in the boys’ “How to Be a Man” guide.

  13. LittlePunk
    Posted June 18, 2008 at 5:30 pm | Permalink

    What’s interesting (and simultaneously uber creepy) is that the main theme with this commercial is his control over the girl. He can flip her over, remove her sheets, and she can’t do anything about it. Thus this commercial appeals to the WORST type of guy, who thinks its sexy to control women.

  14. Misspelled
    Posted June 18, 2008 at 5:32 pm | Permalink

    Anyone recommend a good brain-scrubbing service? This is too gross for words.

  15. jayunderscorezero
    Posted June 18, 2008 at 5:37 pm | Permalink

    Yikes! Yeah, yet another nauseating example of the fact that many advertisers love to conflate the product and a woman’s body, so that you’re essentially selling the woman’s body (“look, they vibrate!”).
    Also, that shot of him rubbing the tip of his cigar? Double-”ew” and and a potential new low for lack of subtlety.

  16. spryte
    Posted June 18, 2008 at 6:23 pm | Permalink

    What the holy effing hell!! Arrggghh…I can’t even put coherent sentences together about that!
    What. Is. Wrong. With. People.

  17. closethipster
    Posted June 18, 2008 at 6:25 pm | Permalink

    I don’t think this is an LG-sanctioned ad. Seems more like someone went to the LG Secret microsite, found some similar music and put this together as a pitch. Or maybe it’s a student project. But stalking? Smoking? And a bad simulated screen? No, this is some agency trying to get LG’s attention.

  18. Emz
    Posted June 18, 2008 at 6:48 pm | Permalink

    Yuck. I hate how the woman is depicted as passive and willing, all the while smiling like an idiot for the smug pervert lurking in the shadows.
    Is this ad actually being broadcast?

  19. LMarie_MD2b
    Posted June 18, 2008 at 6:50 pm | Permalink

    I agree with LittlePunk’s comment. My fiance, a very masculine and wonderful man, thought this was incredibly creepy! I’m double-disgusted by the crotch shot in the middle. I’m surprised that they had the woman wearing white, full-coverage underear!! I was waiting for a see-through thong or something.

  20. Posted June 18, 2008 at 6:54 pm | Permalink

    Beyond disgusting – whoever made this ad clearly feels that women are simply there for the entertainment and enjoyment of men. If sprinklers went off in my bedroom, I would not be seductively rolling in bed and playing with my shoulder straps while making seductive eyes – I would be running and cursing to a dry spot.

  21. exelizabeth
    Posted June 18, 2008 at 6:59 pm | Permalink

    It’s also rapey.
    Ugh, I felt really uncomfortable watching that, and I feel like it could be triggering for some people.

  22. MaggieElisabeth
    Posted June 18, 2008 at 7:26 pm | Permalink

    @closethipster:
    I totally agree. There’s something about this (creepiness notwithstanding) that seems unprofessional and not legitimate. I’d be surprised if it was a TV ad, especially given the length.
    Regardless, someone DID make it and it’s so over-the-top, it’s almost a joke. Gross, though.

  23. UltraMagnus
    Posted June 18, 2008 at 7:39 pm | Permalink

    Annnnd I think I’ve filled my dose of Creepy As Hell for the day. The cigar tip was too much, I immediately thought, “Dose that mean he’s not circumsized?” which I don’t need to be thinking about while I’m watching a freakin’ “commercial”.

  24. Posted June 18, 2008 at 8:18 pm | Permalink

    This has to be one of the weirdest commercials I’ve ever seen. Not only is it creepy, but what is that woman doing? Trying to have an orgasm without touching herself? And what’s with the guy’s look on his face when he sees it’s his Mom calling? BIZARR-O

  25. Posted June 18, 2008 at 8:29 pm | Permalink

    Good to know that the comments on You Tube are mostly the same as here.
    Does anyone remember that “fake ad” from about 6 years ago for some designer shoe company with a girl kneeling before a guy and both their faces are cut out of the shot but it looks like there’s cum on her leg? Anyway, I’m hoping that this is just one of those, reflecting one loser’s perversion and not an entire corporations opinion of women!

  26. Ibiza01
    Posted June 18, 2008 at 9:05 pm | Permalink

    This is gross. I’m disgusted that I just bought an LG phone, I never would have had I seen this ad..who knew they were such wankers.

  27. Mycologie
    Posted June 18, 2008 at 9:06 pm | Permalink

    I will join the chorus of “I can’t believe this!”
    Also I will add…
    I can’t even honestly say what this commercial is trying to sell!!
    Also, if the sprinklers turn on in your house, it pretty much means your house gets some pretty severe water damage. yeah, not sexy.

  28. Posted June 18, 2008 at 9:36 pm | Permalink

    apparently, i’m out of the loop. i have progrssive friends and coworkers, and i don’t watch much TV, so i’m not frequently exposed to the unequal treatment of either sex. Based on my experiences/ observations, i questioned Why a site like Feministing.com (or other “champion of feminism” ) even needs to exist anymore. hadnt we eradicated this problem ?? it’s 2008 g-damnit! after cringing through the entire 1:41 of the video above, my naiveté became painfully clear. it feels like this ad was greenlit in some dystopian-Sliders-alternate universe, but the sad truth is that this ridiculous mindset is still as pervasive as ever. if a company as powerful and wealthy as LG is still producing this kind ridiculous trash, then clearly the *good fight must continue.
    you can do it,
    ~ Billy Mumfrey, the perennial optimist

  29. Kapek
    Posted June 18, 2008 at 9:56 pm | Permalink

    …Why is it so LONG?…It might be bearable at fifteen seconds, but more than a minute and a half is EXCRUTIATING. And the guy reminds me of Ray Pye from Jack Ketchum’s “The Lost:” to name just one creepy murderous psycho.
    But then this isn’t the first LG commercial to rub me the wrong way. There was one a couple of years ago for their new fridge with a built-in HDTV: members of a Scandinavian-looking family drift into the kitchen and just end up zombiefied by the f***ing thing. NOT appealing. Cultural misapprehensions from Korea, perhaps?

  30. PamelaV
    Posted June 18, 2008 at 9:57 pm | Permalink

    that was so over the line GROSS.

  31. cheyannimal
    Posted June 18, 2008 at 10:34 pm | Permalink

    This is beyond gross, what with the cigarette and the licking of the lips…ewww.
    At first i thought the ad wasn’t even real, it seems in such bad taste. But i remembered seeing some show where they show the worlds raciest advertisements I realized its entirely possible. So awful

  32. ShifterCat
    Posted June 18, 2008 at 10:49 pm | Permalink

    I, too, am questioning whether this is an actual, LG-approved commercial. It doesn’t surprise me that some moron out there actually made this, but it would surprise me a lot if things like the masturbatory-looking cigar-tip and the smoking had made it past a focus group.

  33. Jenga
    Posted June 18, 2008 at 11:14 pm | Permalink

    There are no words for how disgusting that was to watch.
    I want so badly to believe that this was some moronic intern at an advertising company trying to get his(sic) big break. I want even more badly to believe that he(sic) will never work in advertising again.

  34. idratherbedrunk
    Posted June 18, 2008 at 11:21 pm | Permalink

    That is a very gross and creepy commercial. If you read the Youtube comments on it, you’ll see they are overwhelmingly negative as well.
    Hopefully this means that this commercial won’t fly.

  35. Dykonoclast
    Posted June 19, 2008 at 12:48 am | Permalink

    I feel physically ill after watching that.
    I’ve long since scratched the Verizon logo off my phone, but now I’m looking for something sharp to scrape the LG logo off, too.
    Epic fail, LG.

  36. GopherII
    Posted June 19, 2008 at 1:59 am | Permalink

    Any guy that did that would be SEVERELY injured – thats what they ought to show in the commercial.
    Mr. Stalker getting his ass whopped, slumping up to his shit little apartment, and grabbing a cold pad from the fridge to tend to his SEVERELY bruised face.
    I hate how the commercial coaxes the idea that this kind of behavior is acceptable, or even exotic. Its even stupidier to attempt to suggest that a random woman would ever even play along with this sick shit.

  37. GopherII
    Posted June 19, 2008 at 2:01 am | Permalink

    Any guy that did that would be SEVERELY injured – thats what they ought to show in the commercial.
    Mr. Stalker getting his ass whopped, slumping up to his shit little apartment, and grabbing a cold pad from the fridge to tend to his SEVERELY bruised face.
    I hate how the commercial coaxes the idea that this kind of behavior is acceptable, or even exotic. Its even stupider to attempt to suggest that a random woman would ever even play along with this sick shit.

  38. A male
    Posted June 19, 2008 at 4:16 am | Permalink

    I knew they were going to have her do a Carmen Electra at the end.
    WTF is this.

  39. yelgrun
    Posted June 19, 2008 at 5:33 am | Permalink

    Oh my god, this is disgusting! Ruined my day!

  40. lady_vampire
    Posted June 19, 2008 at 5:51 am | Permalink

    This seems too long to me to be a regular commercial, as well. And I’d really hope that someone, somewhere at LG would have noticed that this ad is creepy, not cool. But I haven’t watched American tv in years, so I may be out of the loop.
    Either way, what bugged me most about this was their portrayal of the woman happily participating in the stalk-age. She’s got this happy little smile on her lips the entire time, and when she wakes up, rather than being surprised or disturbed, she starts striking poses. Personally, if I woke up to the sprinklers going off in my bedroom, I’d go look for the fire. The message of this ad seems to be “Guys, get this phone so you can stalk the woman you have the hots for – she’ll love it!”

  41. Jessica F.
    Posted June 19, 2008 at 8:54 am | Permalink

    I don’t watch a lot of television, and when I do, I usually roll my eyes at the sexism in a lot of ads. But this seemed WAY over the top to me. Count me among the ranks of people wondering if this is an actual commercial. At any rate, it was really awful and difficult to watch.

  42. kittenbonanza
    Posted June 19, 2008 at 9:08 am | Permalink

    Ewwwwwwwww! That’s so gross! Plus, it’s so long and you can’t even tell what the brand is until the end, so it almost is like watching soft core porn.

  43. orchid
    Posted June 19, 2008 at 10:38 am | Permalink

    I don’t believe that this is a real ad; much less that it ever ran:
    1. There’s no voice over
    2. Too long
    3. No brand is obvious
    4. Way too creepy

  44. MattOKC
    Posted June 19, 2008 at 11:24 am | Permalink

    The link to the Maxim jpg is dead. Could you repoint the link to the image?

  45. suki_t
    Posted June 19, 2008 at 12:10 pm | Permalink

    This is why I’ve never slept with my blinds open.
    Creepy.
    And as for length and quality, it looks like a european ad.

  46. Roving Thundercloud
    Posted June 19, 2008 at 12:14 pm | Permalink

    Yechhhh!
    How would any sane person, male or female, react if awakened in the middle of the night by a sprinkler going off?
    a) shriek in surprise, shiver at the cold water, freak out that the house must be on fire
    b) sit on the bed striking a series of poses in case some peeper can see you in your wet PJs (you never know; might be your only chance to meet Mr./Ms. Right)
    c) swear copiously.
    d) A and/or C
    The correct answer is, of course, D.
    Even given that advertising =/= reality, LG, you FAIL MISERABLY.

  47. Roving Thundercloud
    Posted June 19, 2008 at 12:22 pm | Permalink

    Yechhhh!
    How would any sane person, male or female, react if awakened in the middle of the night by a sprinkler going off?
    a) shriek in surprise, shiver at the cold water, freak out that the house must be on fire
    b) sit on the bed striking a series of poses in case some peeper can see you in your wet PJs (you never know; might be your only chance to meet Mr./Ms. Right)
    c) swear copiously.
    d) A and/or C
    The correct answer is, of course, D.
    Even given that advertising =/= reality, LG, you FAIL MISERABLY.

  48. gothchiq
    Posted June 19, 2008 at 1:25 pm | Permalink

    HOLY SHIT. That is disgusting. There is NO excuse for that ad, none at all. Pardon me while I vomit…and then run out and buy extra blinds and deadbolts for my house, and more ammunition for my target rifle.

  49. Peepers
    Posted June 19, 2008 at 2:11 pm | Permalink

    Modern men need just a little bit more encouragement to disregard that already-blurry line that separates actual women from the writhing, servile, bullshit pseudowomen that populate most male-targeted media. Until they finally make a complete break with the reality of actual women’s lives, wishes and probable behaviors, they might be in danger of treating actual women like human beings. Way to go, LG.
    /sarcasm.

  50. literarycritic
    Posted June 19, 2008 at 3:34 pm | Permalink

    For those who were saying this couldn’t possibly be a real ad — um, yeah, it’s real. Unfortunately.
    It’s a viral ad for the new LG “Secret” phone.
    ‘Cuz what’s sexier than secretly (get it? GET IT?) videotaping your neighbor while she’s sleeping and fondling your camera screen as if her body’s trapped in it?
    Ugh. Creepy/disgusting x 1000. Epic fail.
    Remind me never to buy an LG phone.

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