Plug in the pink for National Breast Cancer Awareness

pinkcable.jpg
Random product of the day. Support National Breast Cancer Awareness in their use of pink to let you know they are serious and *very* feminine about Breast Cancer. Oooh, it even has rhinestones on it.
via Engadget.
Thanks to Maz for the link.

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21 Comments

  1. Liza
    Posted January 8, 2008 at 3:27 pm | Permalink

    Ooooh, if only I had use for that kind of cable. If they made USBs or iPod cables I’d buy one.

  2. UltraMagnus
    Posted January 8, 2008 at 3:41 pm | Permalink

    Pink? Really? And rhinestones. Even if I needed one I don’t think I’d support that specific product I’d just donate money. Enough with the pink=women crap.

  3. Maeowin
    Posted January 8, 2008 at 3:54 pm | Permalink

    AH! thank you for posting critically about the make-everything-pink fad to support breast cancer.
    I really wish the people behind the marketing campaign for this would realize if they made their awareness colors more diverse it would raise WAY MORE awareness than with only shades pink.

  4. fannyprice
    Posted January 8, 2008 at 4:06 pm | Permalink

    I’m sure that seeing pink everywhere makes some people feel better, but as a person who is currently trying to deal with breast concerns, I have to say that having a pink label emblazoned on everything that I buy – from canned chicken noodle soup to CORNSTARCH (!!), all this campaign does is make me anxious.

  5. sgzax
    Posted January 8, 2008 at 4:09 pm | Permalink

    Blech to pink. I’m a redhead. It looks like puke on me.

  6. Vervain
    Posted January 8, 2008 at 4:11 pm | Permalink

    Please, won’t someone think of the boobies?!
    Shit, I just rolled my eyes so hard they fell right out of my skull.

  7. lunalelle
    Posted January 8, 2008 at 4:16 pm | Permalink

    What I don’t like about the whole “buy this for cancer research” is that only a fraction of the price you pay actually goes to research. People are profiting considerably on other people’s perceived altruism – on the backs of sick people, no less. It’s much better to donate directly rather than pay 15 cents each dollar.

  8. Posted January 8, 2008 at 4:43 pm | Permalink

    What lunalelle said. And if we’re going to paint things pink for “awareness”, whatever that means, I preferred this one.

  9. Farhat
    Posted January 8, 2008 at 7:03 pm | Permalink

    What I don’t like about the whole “buy this for cancer research” is that only a fraction of the price you pay actually goes to research. People are profiting considerably on other people’s perceived altruism – on the backs of sick people, no less. It’s much better to donate directly rather than pay 15 cents each dollar.
    Its worse than that. A marketing guy once told me you could generally bump the price of a product about 50% by just slapping a ‘for women’ on its packaging with no change in formulation.

  10. geeky_girl
    Posted January 8, 2008 at 7:16 pm | Permalink

    hahaha… “tampons! for women!”
    *cough*
    Nothing wrong with pink. I have pink cat5 cables. And blue. And yellow. And green. But the rhinestones…

  11. FemiDancer
    Posted January 8, 2008 at 7:22 pm | Permalink

    “I really wish the people behind the marketing campaign for this would realize if they made their awareness colors more diverse it would raise WAY MORE awareness than with only shades pink.”
    The problem is that every color means something now. Teal is ovarian cancer. Yellow is support the troops. Red is AIDS/HIV. Purple is for Alzheimer’s. Can’t really branch out, because you’d be making people aware of well, something they should probably be aware of, but perhaps not what you were intending.

  12. Maeowin
    Posted January 8, 2008 at 7:47 pm | Permalink

    FemiDancer:
    Good point.
    Maybe a tasteful pink ribbon in the corner of a product would be less obnoxious than an all pink external hard drive or something. (oh yeah.. those exist).

  13. Andie
    Posted January 8, 2008 at 7:47 pm | Permalink

    I don’t know why I feel the need to apologize for this, but I’m sorry, I’m a sucker for the pink stuff. I’m not buying it because I’m more “aware” now, I just really like pink and am happy to buy products in that color! Haha. :)

  14. Mina
    Posted January 8, 2008 at 9:08 pm | Permalink

    “AH! thank you for posting critically about the make-everything-pink fad to support breast cancer.
    “I really wish the people behind the marketing campaign for this would realize if they made their awareness colors more diverse it would raise WAY MORE awareness than with only shades pink.”
    One campaign in Boston does that, in a way:
    “Pink isn’t the only color associated with breast cancer.
    “[photo - see http://www.pinkandblack.org, or call 617-534-5050.”

  15. Posted January 8, 2008 at 9:58 pm | Permalink

    I’m almost grossed out by how much I love this!

  16. LlesbianLlama
    Posted January 8, 2008 at 10:57 pm | Permalink

    I think the cable is *pretty*, and I admit that I adore pink… but if I wanted to make a DIFFERENCE, I would [and have, although minimally because I am an in-debt college student] donate directly to the cause. Contributing this way makes only a minimal contribution to the cause it is supposed to be promoting, as other posters have pointed out. I feel like this sort of thing makes it really easy for people to pretend that they’re making a difference and feel good about themselves and really helps out capitalism more than anything.
    Plus, why are all these things color-coded? What if I want a something-or-other colored item just because I like the color? If I hated pink I’d basically not be inclined to purchase most products designed to promote beast cancer. It also bugs me that breast cancer is a medical concern associated with women [unfairly, since men suffer from breast cancer as well, from what I understand] and the color designated to the cause just *happens* to be pink…

  17. elizard
    Posted January 9, 2008 at 3:10 am | Permalink

    “Please, won’t someone think of the boobies?!” Vervain, I agree completely.
    Isn’t there anyone else who finds it just a little suspicious that breast cancer awareness, in particular, is so aggressively marketed in this way? Of course, it is an important campaign, and I don’t mean at all to minimize the suffering breast cancer has caused, and continues to cause. But this USB cord, and other plastic products, are in fact helping to CAUSE THE CANCER, and nobody seems to be talking about that.
    Instead of selling products that will show the world what a good, concerned citizen you are (not, as many of you have pointed out, financially helping the actual cancer research very much), why not promote information about how manufacturing and drinking out of plastic water bottles and swiping on anti-perspirant may actually be giving your friends and families breast cancer? Oh, right, because that would mean corporations losing money, as opposed to making more by exploiting the fact that breasts, the body part considered most essential to female sexuality and therefore woman-ness, are in danger.
    some relevant research:
    -http://www.thaindian.com/newsportal/health1/study-links-everyday-plastic-products-to-breast-cancer_1002077.html
    -http://bcaction.org/index.php?page=newsletter-81d
    -www.thinkbeforeyoupink.org

  18. electricfortune
    Posted January 9, 2008 at 12:03 pm | Permalink

    I second elizard’s support of Breast Cancer Action’s Think Before You Pink campaign (bcaction.org). They do amazing work.
    A lot of feminists buy into this consuming as activism, which makes more money than it donates, and which goes to the same wealthy, conservative orgs. doing less innovative research, like The Susan G. Komen Foundation. See my Think Girl column on this for more info: http://thinkgirl.net/?p=2243

  19. electricfortune
    Posted January 9, 2008 at 12:05 pm | Permalink

    I second elizard’s support of Breast Cancer Action’s Think Before You Pink campaign (bcaction.org). They do amazing work.
    A lot of feminists buy into this consuming as activism, which makes more money than it donates, and which goes to the same wealthy, conservative orgs. doing less innovative research, like The Susan G. Komen Foundation. See my Think Girl column on this for more info: http://thinkgirl.net/?p=2243

  20. oenophile
    Posted January 11, 2008 at 1:26 am | Permalink

    Teal for ovarian cancer? Breast and ovarian cancers are related (the BRCA genes cause both), so that seems silly. In men, the gene may cause colon cancer.
    The whole thing irritates me. I really loved the idea of walks for cancer, or marathons for cancer. By training for those events, women are reducing their cancer risk, giving money directly to research, and getting more in touch with their health. All good things.
    The new line of pinked ribbons, however, is just beyond absurd. I mean, pink internet cords have nothing to do with cancer. As stated above, the money doesn’t go to research, by in large. It also promotes a “if you’re not with us, you’re against us” mentality, whereby everything under the freakin sun comes in pink.
    What really pisses me off is the M&Ms and doughnuts that come in pink. I’m serious. Those PROMOTE breast cancer (and other cancers). Oh, help find a cure – by ignoring prevention!
    WTH?

  21. ThephilosopherQueen
    Posted January 24, 2008 at 10:28 am | Permalink

    Hey, this is my first time posting a comment here… I’m a little new to all of this (I just read Full Frontal Feminism).
    Anyway, I’m wondering if anyone else feels the same way. I kind of see pink as infantilizing women. Little girls wear pink… Why should I? I’m a bit of a sports fan, and the thing that bothers me the most is that when womens jerseys and hats are available, they are always PINK. I end up buying a mens small instead.
    Does anyone else have any thoughts on this?

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