The sponge is back!

The new package is meant to have a more modern look: instead of a pink flower and a conservative-looking typeface, the box has drawings of hip-looking women, playful typography, and colors that Synova officials call “fuchsia and wine.”
Barry Schmader, executive vice president and creative director of Synova’s advertising agency, Dudnyk, of Horsham, Pa., said the new colors and graphics were chosen to create “high impact”? and to help the Today Sponge compete on store shelves, especially with condoms. “We need to stand out on the contraceptive shelf space and compete for presence,” he said.
The new advertisements feature four drawings of women who personify the different customers whom Synova seeks to attract: Maria, 22, who is health conscious and job hunting; Monique, a “30-something” career woman; Lilly, a 32-year-old doctor and new mother who is breast-feeding her child; and Jill, 40, a newly single store manager.

You can find these cartoon gals on Today’s website. They’re a little too cutesy for my taste, but cutesy seems to be par for the course when it comes to birth control ads. But I’m all down for more BC options–especially those that are hormone-free.
The sponge is a bit before my time, boot-knocking-wise…anyone who has used Today want to weigh in?