Fake Benetton campaign?

Just so you know: Seems the Colors of Domestic Violence campaign may not be an official Benetton thing. Broadsheet reports that a senior fashion public relations manager for the company says that Benetton has never heard of the campaign. So where in the world did this thing come from?

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  1. Paul G. Brown
    Posted May 30, 2007 at 1:53 pm | Permalink

    We’ve been trolled!

  2. Posted May 30, 2007 at 1:59 pm | Permalink

    I have a feeling the Axe Body Spray Denim Skirt Mouse Pad people may be involved.

  3. Posted May 30, 2007 at 2:04 pm | Permalink

    Can’t imagine a connection to the Lite Brite guys for Cartoon Network who hoaxed Boston. But you do wish whomever would take responsibility. Thanks for posting this.

  4. Lacy D.
    Posted May 30, 2007 at 2:06 pm | Permalink

    Clearly, someone with a questionable sense of humor.

  5. Posted May 30, 2007 at 2:23 pm | Permalink

    Mostly unrelated, but the Boston thing wasn’t a “hoax” and it drives me up the wall when people call it a “hoax.” It was a viral marketing campaign. It was an inside joke that 99% of the population didn’t get, but it definitely wasn’t a hoax. Just sayin’ :)

  6. Posted May 30, 2007 at 2:44 pm | Permalink

    So noted, Law Fairy. :)

  7. Posted May 30, 2007 at 5:24 pm | Permalink

    Dude. What the fuck.
    We totally got punk’d, though.

  8. Heroine of the Story
    Posted May 30, 2007 at 9:02 pm | Permalink

    Yeah, we got punk’d. It just pisses me off because the asshole who put this out is probably laughing at us right now. At least it wasn’t a shameless ad, but still…

  9. Posted May 30, 2007 at 11:47 pm | Permalink

    I was thinking maybe it was a spec ad. I read AdRants daily, and it wouldn’t be the first time something by an ambitious ad agency,or a student, even, was mistaken for a real ad.

  10. Bloomberg
    Posted August 21, 2009 at 9:04 pm | Permalink

    Shops are turned into stage sets, installations and artworks, such as the Future Systems Selfridges store in Birmingham that looks like a reflective bubble, or Koolhaas’ Prada stores in Las Vegas and New York.
    The latter cost US$40 million for just 23,000 square feet of retail space. The ground floor has little merchandise. The majority is in the basement. It feels cramped and lacks appropriate lighting. Bars are becoming less like your local, which you could rely on being the same for years on end. Their design can change as fast as an art gallery. These trends are shaking the foundations of museums, libraries, art galleries, science centres, shopping malls, cultural centres as well as virtually every aspect of the business world. Design, multimedia, theatrics and soundscapes increasingly move centre-stage. Given that we are subject to the vagaries of fashion, ‘beyond the experience economy’ is already being discussed, in which a transformation economy where people will pay for a life-changing series of experiences is upon us. And then towards the ‘dream economy’?

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