78 percent of podcast listeners are men

A new survey by Podtrac says that 78 percent of people who have ever listened to a podcast are men. But women aren’t far behind–the 12 percent of women who had listened to podcasts were more likely to have listened to them recently.
Podtrac CEO Mark McCrery says “the fact that so many women who have listened to podcasts have done so recently signals the beginning of a trend toward a more balanced gender composition of the podcast audience. It’s also reflective of the ever-increasing variety of podcast content with broadening appeal.”

Another recent study
released by the Pew Internet & American Life Project says that women are using the internet more than men, particularly young women.

The report, “How Women and Men Use the Internet,” examined use by both sexes, looking at what men and women are doing online as well as their rate of adopting new Web-based technologies.
“I think the real interesting story is the young women, because that is the one age cohort where there are many more women online,” said Deborah Fallows, who wrote the report based on findings from surveys conducted over the past five years. “The younger women are just much more comfortable with the Internet.”

The study reports that 86 percent of women 18-29 years-old use the internet, compared to 80 percent of men the same age.
I have to admit, I don’t listen to podcasts more than a couple of times a month. Anyone know any good podcasts dealing with women’s and gender issues? (Besides the much-missed Sex Talk, of course. Sigh.)

Join the Conversation

  • http://f-words.blogspot.com yellownumber5

    Where’s the problem here? Unless podcasts are letting people in on the secret to male privilege, I don’t know why women would need to be listening to them at the same rate as men. For that matter, maybe more men have bought mp3 players than women have – I didn’t see any data in that regard. Personally, I feel media saturated enough that I don’t really feel a particular need to add podcasts to my news and culture regimen.

  • http://scottrpg.com/llamafodder/ Scott M

    Podcasts aren’t my thing, largely because I absorb better from written text. I’m glad that the trend is toward a more exciting, diverse market.

  • txfeminist

    Considering that an IPod, for example, costs between $200 and $300 dollars, I’m not surprised most women are not listening to Podcasts. Far fewer women can afford an IPod than men, I would imagine. There is probably a correlation. As it stands with the average pay imbalance of 75c to the dollar, that means I have about 25% less pocket money than the average guy.
    How many men have more of other types of high tech devices as opposed to women? Or is it some other reason? I’m curious about this.
    I’m sure it’s not the old “guys like gadgets” stereotype, because I myself love high tech gadgets as do most of the other women I hang out with. I know that if I had the funds, I’d probably also have all sorts, but I don’t. So… thoughts?
    then of course there is the very salient point regarding content matter, mentioned above. Would I really find enough subjects to interest me in Podland? Probably not.

  • GamesOnline

    I’m not surprised most women are not listening to Podcasts.games