Samsung is selling a new cell phone for women. It’s not only sparkly and pink– bonus features include offensive gender stereotypes!
The phone has a built-in shopping list, fat calculator and favorite fragrance list. Plus, says Samsung marketer Jenny Goodridge, “You can put in your birth date and it will tell you if you are intelligent, attractive or emotionally stable. You can’t be all three on any day… It’s pretty funny.” Hilarious!
The phone also has an ovulation calendar. There aren’t details on how it works, but this is the one feature that might actually be useful.
Samsung is looking to sell the phone to women ages 24 and younger. And though I’m in the target market, I can’t seem understand the “girly appeal.” Sigh. I’m probably not having an “intelligent” day.
You dial like a girl.
By Ann | Published: November 30, 2005
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