Martha’s At It Again

Remember Martha Burk, the chairwoman of the National Council of Women’s Organizations, and the champion of the Let-Women-Into-Augusta campaign? Well it looks like she’s got a new bee in her bonnet: a new ad for the NHL’s comeback season.
According to
“The spot opens with a quote from Chinese military philosopher Sun Tzu: ‘A clever warrior is one who not only wins, but excels at winning with ease.’ A bare-chested player sits on a wooden bench in the glow of a candlelit room with a backbeat of drums and rattling sabers. He is approached by a woman in a bra and gauzy robe, who touches his shoulders, asks ‘Ready?’ and helps him put on his shoulder pads and jersey. She says ‘It’s time,’ and he heads to the ice to the cheers of a man and young boy in the stands. The ad ends with “My NHL, coming 10.05.”
Burk claims this ad is sexist and sent “letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics” before the ad debuted this week. She was quoted as saying, “The woman is a sexual ornament, in my view…It’s appealing to adult men while trying to masquerade as something for kids. That’s deeply offensive to me. As a mother of two sons, they see enough sex and violence anyway. Why put it in warrior terms? That’s offensive, let alone the sexism.”
The NHL claims the ad is “very respectful of women [because] the woman is a spiritual and physical trainer for the warrior, and his mentor.”
Who do you believe? Offended? Not so much?

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