Reinforcing stereotypes one study at a time

From Reuters:
Forget expensive presents or costly jewellery. Wining and dining is the best way for men to woo women, scientists said on Tuesday.
Researchers at Imperial College London developed a mathematical formula and modelled courtship as a sequential game to find the best way to impress the ladies.
Their results show that offering an expensive present signals the man’s serious intentions but he must be wary of being exploited by gold-diggers who will dump him after receiving the gift.
“Guys are less likely to offer expensive gifts to females they don’t have a long-term interest in. And girls won’t be impressed with cheap gifts. By offering expensive but worthless gifts, such as dinner and theatre trips, the male pays no cost if the invitation isn’t accepted,” said Dr Peter Sozou, of University College London (UCL).

Is ‘gold-diggers’ a scientific term? And something tells me that scientists who use a mathematical formula and “a sequential game” to find out how to impress women probably aren’t the best people for relationship advice.
How the hell do people get money for this shit?

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