Don’t you love those mornings where you’re driving to work, minding your own business, and are confronted with a lovely billboard for Newcastle Beer reading:
NEWCASTLE BROWN ALE: Not Heavy, Never Bitter. Can you date a beer?
I’m thinking of sending this to Ms.’s “No Comment” page.
Anyone else seen some sexist gems lately?

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  1. karen
    Posted June 30, 2005 at 2:48 pm | Permalink

    Now, I would be okay with it if the text were placed with a picture of a beer-gutted, mean-lookin’ man. Without any sort of visual cue it really seems like the target of the words (“bitter” “heavy”) is obviously women. Boo on that!

  2. stephen
    Posted July 1, 2005 at 3:24 am | Permalink

    I thought ‘heavy’ and ‘bitter’ referred to the man! I certainly wouldn’t want to date him.

  3. Posted July 1, 2005 at 10:06 am | Permalink

    It’s a definite stereotype of women, and is in fact one of the two official categories of women that are believed to exist on the MRA boards–fat, old, mean women and nubile, young, compliant women. Those are your options.

  4. nas
    Posted July 5, 2005 at 7:15 pm | Permalink

    seriously why let this make you upset. Ask yourself what kind of guy would date and have sexual relations with a bottle of beer over a woman? Not a pretty picture is it.

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